Peer mentorship programs are an effective tool to help individuals navigate the academic challenges and stressors in an undergraduate program. A qualitative study, focusing on peer mentors and mentees in a psychiatric nursing program was conducted. Nine participants from an undergraduate psychiatric nursing program took part in an interview using…

Objective: The purpose of this study is to understand how Thai public universities engage their stakeholders on X (the social media platform previously known as Twitter). This article answers the following research questions: 1) What are the X message strategies of six public universities? 2) Do they choose the most effective strategies to drive X…

This article explores ways in which higher education (HE) slogans, together with related frameworks and policies, increasingly invade the personal, cultural and positional values of individual staff and students. After a quick exploration of examples of embedded university values that are expected to be 'lived', the article outlines some epistemic…

Veterans are a growing student population in institutions of higher education in the U.S., and universities adopt a variety of marketing efforts to recruit them. With a focus on university marketing messages as a targeted and public way for universities to attract student veterans, the current study examines how student veterans are framed and…

The COVID-19 pandemic impacted almost all areas of our lives, including the internationalisation of higher education. Therefore, enabling the internationalisation of higher education is one of the biggest challenges for academic institutions, and in this context, there is a need to move beyond myths and realities. Owing to the scarcity of research…

Courses: Health Communication, Science Communication, Interpersonal Communication. Objective: This activity prepares students to explain jargon effectively when communicating with individuals who have low health literacy by utilizing clear communication strategies.

Language is not static. It flows like a river in response to the riverbank and the rocks that border and run beneath it. In the same way, glossaries are dynamic expressions of current language usage. Developmental education and learning assistance have changed dramatically in recent years, and so must also the language used to describe and define…

Slogans in education have been the subject of critical analysis -- at least in the context of philosophy of education -- for more than half a century. Some of these slogans are no longer relevant or frequently used, while their analyses and explanations are still an appropriate theoretical basis for understanding new educational slogans. One of…

This research study examined the impact and use of social media for higher education administrators. Social media has changed how, when and who we communicate with across the globe. It has given educators the ability to communicate across geography, cultures, and languages creating an interconnected community. Higher education institutions (HEI)…

The academic capitalization in higher education has aroused much public attention with its impact on every aspect of universities. To survive in the market, universities in Hong Kong have been striving to build desirable images among stakeholders in public communication. Drawing upon critical genre theory and the notion of interdiscursivity, this…

This original teaching idea is designed for a course unit on protest communication. It consists of a performed protest speech, dubbed the "fantastical speech," and a post-speech reflective analysis. Students utilize the subversive genre of fanfiction to compose a protest speech in which, as a fictional character, they convince their…

The purpose of the research was to understand how alumni executives make decisions and formulate communication strategies during university leadership change. The research was based on the trends found by the American Council on Education that the tenure of the college president has been on the decline since 2006 and is currently 5.9 years.…

Advancement teams have a pivotal role in bridging the ever-widening gap in funding for higher education institutions. As this gap continues to expand, these teams have emerged as increasingly prominent players to raise philanthropic support. This research study is aimed at enhancing the effectiveness of their engagement strategies and gaining a…

This study investigated Generation Z's (Gen Z) voting intentions regarding CRISPR-related regulation, utilizing the theory of planned behavior as the framework. Understanding the perceptions of CRISPR technology in this demographic is vital as Gen Z increasingly influences consumer behavior and policy decisions. A survey was conducted with…

The escalating integration of artificial intelligence (AI) technologies, particularly the widespread use of ChatGPT in higher education, necessitates a profound exploration of effective communication strategies. This paper addresses the critical role of prompt development as a skill essential for university instructors engaging with ChatGPT. While…