Veterans are a growing student population in institutions of higher education in the U.S., and universities adopt a variety of marketing efforts to recruit them. With a focus on university marketing messages as a targeted and public way for universities to attract student veterans, the current study examines how student veterans are framed and…

Today, organizations have to give a positive image to their internal and external stakeholders. There is a need for a positive image for employees to strive for the benefit of the organization. The aim of this study is to determine the relationship between the perception of organizational image and organizational citizenship behavior of…

The competition for international students has spurred higher education institutions (HEIs) to craft marketing campaigns to appeal to potential students, with social media providing an increasingly prominent platform for such interactions. We analyse the social media data trails (Facebook posts) of two Israeli HEIs to reveal how they portray…

This study examined the current operationalization of communication centers. Surveying center directors (N = 47), day-to-day operations were analyzed through descriptive statistics and thematic analysis. Specifically, directors provided responses about current institutional context and structure, services, training, marketing, challenges, and…

This report provides a summary of the full "First Look" report, which presents data on students in the United States attending kindergarten through grade 12. The focus of the report is on parent and family involvement in the students' education during the 2018-19 school year, as reported by the students' parents. It includes the…

Faith-based health promotion programs have been effective in increasing healthy eating (HE) and physical activity (PA). Very few reports exist regarding church leaders' anticipated and experienced barriers and facilitators to program implementation. Pastors (n = 38, 70%) and program coordinators (n = 54, 100%) from churches (N = 54) who attended a…

The purpose of this study was to explore how postsecondary institutions with high and low study abroad participation rates communicate with students about study abroad opportunities. We were especially interested in identifying institutional policies and practices that focused on inequalities in access to study abroad. We addressed this purpose…

Students who are classified as minority and living in poverty generally experience a gap in academic achievement when compared to their white and more affluent counterparts. This gap has affected this population from as far back as the early 1800's. The achievement gap is compounded with the effects of living in poverty which have devastating…

This quantitative study examined the perceptions of college and university counselors (N = 669) regarding their ethical environment, job satisfaction, and ways of dealing with organizational conflict. Findings indicated that counselors manifested an average, but not positive, perception of their ethical environment. Job satisfaction was highest…

This report presents data on students in the United States attending kindergarten through grade 12. The focus of the report is on parent and family involvement in the students' education during the 2018-19 school year, as reported by the students' parents. It includes the percentage of students who participated in selected family activities.…

College choices are among the most consequential decisions individuals make in their lifetimes. Students are entitled to information that meets five principles: simple, salient, comparable, timely, and trusted. "Consumer Information in Higher Education" describes how research informs these five key principles and recommends improvements…

This research examines specific facets of parent satisfaction with childcare centres, namely satisfaction with parent-centre communication and the educational services they provide, as well as respective parent beliefs. These were investigated in relation to centre type (private vs public) and parents' education. Parents of different educational…

Building on the inaugural survey conducted three years prior, the 2015 CASE Community College Alumni Relations survey collected additional insightful data on staffing, structure, communications, engagement, and fundraising. This white paper features key data on alumni relations programs at community colleges across the United States. The paper…

This study provides an understanding of the current social media landscape for higher education institutions. While it is recognized that consistency in school branding across all communications with stakeholders is important to attract and retain students, relatively little work has been done to determine specifically what type of content should…

As social behavior moves increasingly online, the study of social behavior has followed. Online traces of social systems, whether to study online behavior directly or the online traces of offline activity, have made possible previously unavailable empirical analyses of people, groups and organizations. However, practically observing any social…