The opportunities in social media management and digital marketing strategy continue to expand as the profession evolves. Social media has become central for communication around the globe, but social marketers struggle with strategy and planning skills. The client-based activity outlined in this study facilitates the development of skills related…

The problem of practice this research sought to study and offer solutions for was centered around social media communications from a housing and dining department at a major university in a large United States city during times of crisis and emergencies. The purpose of this Action Research study was to examine and make recommendations to improve…

Schools are typically highly structured institutions, so any shifts in processes can potentially generate anxiety, confusion, and even anger among staff. As such, when there is frequent change, initiatives often fail to achieve their intended goals. Well-intentioned initiatives can go awry when not consistently implemented correctly by all staff;…

This paper argues that applied ethics can itself be morally problematic. As illustrated by the case of Peter Singer's criticism of social practice, morally loaded communication by applied ethicists can lead to protests, backlashes, and aggression. By reviewing the psychological literature on self-image, collective identity, and motivated reasoning…

This study investigates the relationship between Facebook use and acculturation using Berry's acculturation orientations and Communication Accommodation Theory (CAT) as theoretical frameworks. The researchers followed 15 international students' Facebook walls during their first and second semester in the U.S. by creating a fake Facebook page to be…

To create genuine feedback channels for their work, school leaders have to develop attitudes and structures to encourage conversation. School leaders benefit from feedback--but they are often the last to receive it. Educational consultant Jenn David-Lang argues that opening these channels for communication starts with developing the necessary…

This qualitative case study used the Technology Acceptance Model as a framework to guide this study of the social media practices of thirteen Community Colleges within the Central Region of California. The problem addressed by this study was that the California Community Colleges are not meeting the goals of Chancellor's Vision for Success to be…

The COVID-19 pandemic has affected the lives of many people around the world. However, college-age students have been identified as a population whose lives have been particularly disrupted (Browning, et al., 2021; Madrigal & Blevins, 2021), thus placing higher education institutions in a position where they need to find ways to support their…

Data-informed decision-making is no longer an optional or occasional practice, as higher education professionals now routinely respond to calls for accountability by providing data to show how their work impacts students. Institutions are operating with a culture that, at a minimum, includes the use of descriptive and diagnostic analyses to assess…

Delivering bad news is an inevitable aspect of management. Teaching students to deliver bad news effectively and professionally can be successfully implemented into a course that addresses elements of managerial communication. In this article, we explain an experiential exercise that applies components of a three-phase model for delivering bad…

Currently, the analysis of rhetorical moves is extensively applied to business genre conventions. This paper adopts a corpus-assisted genre approach to compare three major rhetorical moves in corpora of students' and professionals' project proposal abstracts to elicit evidence-based recommendations for the pedagogy of business communication. The…

The rapid evolution of communication technologies, compounded by the impact of the COVID-19 pandemic, has significantly expanded the utilization of virtual learning formats such as online, blended, and hybrid learning across various educational levels and settings. Nevertheless, the shift to virtual learning has presented challenges for many…

The purpose of this corpus-based study is a bottom-up investigation of strategic devices used by heritage language speakers (HLSs) during narration and conversation. It offers a critical review of compensation/communication strategy definitions and classifications, and presents the results of an investigation into strategies employed by an…

More than nine million students enroll in community colleges annually (Fink et al., 2023) making them accessible entry points for individuals of diverse backgrounds (Fink et al., 2023). Upward transfer from community colleges to four-year institutions creates critical pathways to baccalaureate degree attainment, but only 33% of community college…

It is fundamental for language teachers to assess their students' performance. Therefore, they should be familiar with various forms of assessments because teaching and assessing languages are closely related and have a great deal to do with one another. This study examined EFL preservice teachers' perceptions of assessment literacy at a…