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Gerzymisch-Arbogast, H. – 1988
The status of different approaches to teaching business English in West Germany are explored, and it is concluded that business profiles, business situations, and the development of language skills must be considered in designing a business language course. The concept of interactive business competence in English and German as a basis for…
Descriptors: Business Administration Education, Business Communication, Business English, Communicative Competence (Languages)
Cothran, Bettina F. – 1987
Georgia State University has developed undergraduate applied language programs in commercial French, German, and Spanish combining practical with theoretical studies. The curricula stress the communicative aspect of language, and are based on the content of certification examinations given in France, Germany, and Spain. Two upper-level courses in…
Descriptors: Business Administration Education, Business Communication, College Second Language Programs, Communicative Competence (Languages)