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Download full textStone, Gregory B.; Rubenfeld, Stephen A. – 1985
Business school faculty and language educators agree that the business school curriculum must be internationalized and that means must be provided for students to acquire facility in a foreign language. The use of traditional foreign language offerings to provide language skills to business majors has proven unsatisfactory. The traditional…
Descriptors: Area Studies, Business Administration Education, College Second Language Programs, Communicative Competence (Languages)
Elling, Barbara – 1984
As a result of increasing interest in merging business and the humanities in the college curriculum and the efforts of many German and American organizations working together, a test was developed to measure the German language competence of American students planning to work for American companies trading with or located in West Germany or for…
Descriptors: Business Communication, College Second Language Programs, Communicative Competence (Languages), Cross Cultural Studies
