Defines marketing and discusses the eight steps of the marketing process. Emphasizes the necessity of having one individual or committee responsible for coordinating marketing functions. Notes that marketing's success depends on its acceptance by all levels of the institution. Lists the benefits of implementing marketing in a community college.…

A study was conducted at Shelby State Community College (SSCC) in Tennessee to determine the extent, causes, and solutions to the problem of student retention. The study involved: (1) a comparative analysis of headcounts to assess the extent of the dropout problem, which indicated that enrollments declined sharply from 5,289 in 1983 to 3,399 in…

Discusses the need for educators to respond positively to changing enrollments and financial conditions by demonstrating fiscal responsibility, planning and developing relevant academic programs, and understanding the types of students being served. Attitudinal and managerial factors in the achievement of these goals are explored. (JP)

An overview is provided of the problems facing the Los Angeles Community College District (LACCD), the current situation and immediate program of action, and the District's objectives for the short- and long-term future. The first section addresses the nature and scope of the problems brought about in the LACCD and California community colleges by…

With the decline of enrollment at a number of community colleges there is a demand for accurate enrollment projections, yet enrollment is increasingly difficult to forecast. Student body composition has changed markedly from the traditional 18 year old group as the percentage of women and part-time students and students' ages have increased. Also,…

In order to deal with the decline in full-time equivalent enrollment at Moraine Valley Community College (MVCC) for the first time in its ten-year history, a model recruitment plan was developed, aimed at increasing enrollments in college programs with weak draw and among communities and high schools whose participation rates were low. The plan…

In 1993, Chattanooga State Technical Community College (CSTCC), in Tennessee, experienced its first drop in enrollment in 7 years. In an effort to increase enrollment, the CSTCC adopted a new approach to marketing. First, external factors that indicated a potential further decline in enrollment were examined and a four-part strategy that included…