The community college environment is complex and dynamic, requiring constant monitoring. To ensure that workforce education, a core component of community colleges' missions, remains aligned with colleges' environments, responsive to employers' needs, suited to students' interests and abilities, and current in content and technology, it is…

A case study of Arapahoe Community College's marketing research approach to program planning illustrates a range of techniques for heightening alertness to new markets, exploring rising opportunities, and sometimes, quantifying the attractiveness of alternatives. (Author/MSE)

This working paper is the culmination of a number of meetings of the Task Force on the Community College with people in community colleges and their communities, as well as with people in noncollege communities, to obtain views regarding the nature of community colleges and the functions that they should perform in British Columbia. Special areas…

This paper describes an emerging model for a comprehensive staff and organizational development program as a continuous and integral activity of the college, and discusses the role of the office of institutional research in such programs. A comprehensive program includes instructional development (instructional evaluation, diagnosis,…

Provides references to ERIC documents dealing with marketing community colleges. Covers the purpose of marketing, planning, and implementing marketing programs, the extent to which marketing is being used, descriptions of programs and activities at individual institutions, and the role of institutional research in support marketing. (DD)

Reports results of a 1991 national survey of environmental scanning practices at two-year institutions. Examines sophistication of scanning efforts; personnel involved; and methods of collecting, compiling, interpreting, communicating, and using scan information. Finds scanning practices in use at 41% of the 601 responding institutions. (PAA)

In order to develop a comprehensive professional development plan, college employees were asked in 1976 to complete a needs assessment questionnaire, which served as the basis for discussion among divisional officers and a development coordinator. Development goals and objectives were compiled, followed by identification of potential programs.…

A community survey was conducted by Allegany Community College (ACC) in July of 1976 with five objectives in mind: to provide the college Public Relations Office with basic information to assist it in reaching the community; to assist the college in evaluating effects of its promotional efforts in the community, and to try to determine opinion…

A 1983-84 marketing plan is presented for Northern Virginia Community College (NVCC), which is designed to maximize the effective use of shrinking resources to meet the needs of the college's clientele. After introductory material discusses the problems and challenges facing NVCC and the role of marketing in understanding the environment in which…

Market analysis can provide a mechanism for making needs assessment functional and for focusing program development on constituencies in the community that need to be served. The main goals of market analysis are to generate usable information, document needs, assign priorities, locate resources, and respond to identified needs in a systematic…

Project FOLLOW-UP was conducted to develop, test, and validate a statewide management information system for follow-up of Texas public junior and community college students. This activities manual provides an overview of the resultant student information system (TEX-SIS) and its characteristics. Seven subsystems comprise SIS, each with its own…

A series of workshops were offered for vocational education administrators and researchers to train them in institutional research methods in a systems planning context. The basic purpose of the project was to provide an opportunity for vocational educators to become familiar with (1) research methodology; (2) to train vocational educators to…

This final report of the Model-Cities-Related Planning Project discusses its development direction and performance with regard to services and programming for the Urban Campus of Delaware Technical and Community College. The project activities were focused on the following objectives: (1) developing a comprehensive community college with strong…

Ocean County College conducted a feasibility study for the purpose of determining whether there was a need for a food service management program within its service area and to ascertain an estimate of the potential student pool for such a program. Surveys were sent to 243 restaurants and institutions and were administered to students from county…

This paper reviews the empirical literature regarding factors associated with the development of Institutional Research (IR) offices in community colleges. The IR office is defined as any organizational unit which has at least one half-time staff member given responsibility for the synthesis and reporting of institutional data, is visibly…