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Kopecek, Robert J.; Kubik, Susan K. – New Directions for Institutional Advancement, 1982
The problems of organizing a group as heterogeneous as community college alumni are difficult but are worth the effort. Alumni associations can enhance public image, influence public opinion and legislators, recruit students, provide employment sources, assist in academic program evaluation, provide general guidance, and contribute financially to…
Descriptors: Administrative Organization, Alumni, Alumni Associations, Community Colleges
Trent, Richard L., Ed. – 1981
This nine-chapter manual provides a practical guide to community college public relations (PR) for PR officers with expanding responsibilities. Chapter I explores the philosophy of community college public relations, considering the issue of community, the role of the PR director, and potential problem areas. Chapters II and III provide guidelines…
Descriptors: Administrator Role, Alumni, Alumni Associations, Community Colleges
