Developed for community educators interested in planning activities for National Community Education Day, this packet of materials presents planning ideas and examples of activities undertaken during the first National Community Education Day held in 1982. After messages from the National Community Education Assocation (NCEA) and the American…

Delineates strategic steps for conducting successful tax election campaigns drawing from the experience of Henderson County Junior College, Texas. Focuses on ways of determining the nature, direction, and strategies of the campaign; campaign leadership and volunteer recruitment; personal contacts; and publicity techniques. (DMM)

A study was conducted to research and develop guidelines for the establishment and operation of a California community college foundation. The study involved a review of state regulations for the establishment of a non-profit foundation, a literature review, participation in two fund-raising seminars, personal interviews with foundation staff at…

Prepared in response to shifts in the student body make-up and demographic changes in the school district, this report provides an in-depth analysis of environmental conditions faced by Triton College (Illinois) and presents a specific marketing plan developed in response to the identified trends. The first sections of the report focus on trends…

In 1971 when a drop in the college-age population was forseen by Kirkwood Community College, it determined to maintain a share of the traditional market and to aggressively pursue the older student market. Innovative programs, promotional strategies, cooperation with business, and graduates from two-year colleges are discussed. (MLW)

A community survey was conducted by Allegany Community College (ACC) in July of 1976 with five objectives in mind: to provide the college Public Relations Office with basic information to assist it in reaching the community; to assist the college in evaluating effects of its promotional efforts in the community, and to try to determine opinion…

The Central Piedmont Community College Libraries have been successful in creating positive expectations from the CPCC community by connecting an official library logo with quality library service. The creation of the CPCC Libraries' logo CLICK was a process that spanned several months. A history of this process details the meetings and design work…

A 1983-84 marketing plan is presented for Northern Virginia Community College (NVCC), which is designed to maximize the effective use of shrinking resources to meet the needs of the college's clientele. After introductory material discusses the problems and challenges facing NVCC and the role of marketing in understanding the environment in which…

The cooperative program between Regents College and Miami-Dade Community College, which offers an external Bachelor of Science in Nursing degree, is described. Aspects of the program (known as PRO: Post Registered Nurse Opportunities), such as counseling services, course development and implementation, and public relations, are explained. (CT)

Concurrent with the problem of declining resources from traditional sources, the results of the rapid expansion and construction of community colleges during the 1960's and 1970's encouraged the development of alternatives in funding. By 1978, 52% of the community colleges in the United States had established the foundation as a vehicle for…

A marketing process was designed at Odessa College (Texas) to deal with declining enrollments. Marketing was defined by the administrators and faculty who designed the process as a combination of image portrayal, service adaptability, and the evaluation of how well service and promotion complement one another. The process used a task force…

Project LIFE, which began in October 1987, was a model program that involved a coalition of community agencies in addressing the problem of adult illiteracy in a community college setting, enhancing participants' employability, and providing them with career adaptability. To improve outreach efforts, program planners made heavy use of commercial…

In order to deal with the decline in full-time equivalent enrollment at Moraine Valley Community College (MVCC) for the first time in its ten-year history, a model recruitment plan was developed, aimed at increasing enrollments in college programs with weak draw and among communities and high schools whose participation rates were low. The plan…

A description is provided of the "Secondary/Postsecondary Program to Prepare Master Technicians," a state-funded pilot project designed to develop a "2 + 2" model in the field of electronics/electromechanical technology. Section I provides an overview of the project, a copy of the project agreement, lists of local education…

Suggestions for improving community relationships necessary to the development of community colleges as a social and economic force are provided. The board of trustees' role in strengthening institutional programs, in considering the interests of the total community, and in solving school problems is reviewed. Citizen advisory committees are…