If health educators, in their preprofessional training, can participate on an interdisciplinary child service team, it should strengthen their background for a professional career. (JD)

Health educators should strive to understand the origins and roles of curanderas (herbalists) and brujas (witches) in Mexican American culture and appreciate both the advantages and the related problems that these people bring to their patients and their communities. (CMJ)

Health educators can aid older consumers by integrating consumer services into other program offerings. (RC)

It is the academic community's responsibility to respond to the three-pronged training needs of community health educators/promotors: traditional/content health education; health education/health promotion skills, methods, and approaches; and management and administrative skills. Contributions of the Role Delineation Project and the PRINCESS and…

Indigenous homemakers were employed in this Arkansas program as health education aides. They provided participant families with information on: (1) healthy daily living habits; (2) preventive health practices; (3) self-care/professional care needs; (4) home environment influences in health; and (5) local health services. (MJB)

Suggestions are made for using radio, television, and newspapers to publicize community health services. (JD)

Results are presented of a nationwide survey on the use of baccalaureate level community health educators in state health departments, policies for employing persons as community health educators, and job specifications for these positions. It is recommended that baccalaureate level educators be used to reduce the staff shortage in community…

This article discusses role delineation in the health education profession, defines and presents principles of health care marketing, describes marketing plan development, and examines major ethical issues associated with health care marketing when utilized by community health educators. A marketing plan format for community health education is…

Results of a study of 73 undergraduate interns in health education professional preparation programs are reported. The study utilized motivational theory, the Personal Investment Theory, to identify motivational characteristics of community health education interns and to analyze the interaction of these characteristics with characteristics of the…

Primary prevention has to be done as a total community approach involving all systems in a person's life, if it is to be done well. An Oregon pilot program of community primary prevention demonstration projects is used to illustrate this philosophy. (Author/MJB)

Consultation is a relationship between two or more professionals for the purpose of exchanging information and cooperation. Guidelines which define the consultation relationship include: (1) the job-centered relationship; (2) the strength-building relationship; (3) the communication relationship; and (4) the choice of action. (JN)

Early and continuous prenatal care is a key factor in lowering infant mortality. Intervention strategies and programs adopted by the Richmond City Health Department to decrease infant mortality rates are described. (IAH)

A polling technique devised to discover the attitudes and priorities of low income families on the subject of health care is described. (JD)

This article describes a community-based approach to health promotion planning and intervention implemented by the Health Promotion Resource Center at Morehouse School of Medicine. The community organization and development model implemented was designed to empower an urban Black community neighborhood to become more self-reliant in addressing…