This book presents hands-on information on how to plan, administer, and analyze opinion polls. Guidance is also offered on how to make this strategy accessible to public interest groups. Several examples, checklists, warnings of possible pitfalls, and lists of material and human resources occur throughout the chapters. Major sections address the…

In recent years, community colleges have made concerted efforts to reach out and meet the needs of the communities they serve. Relevance in community college education depends upon the successful identification of individual and social needs and the implementation of responsive programs. As a basis for conducting a community needs assessment, the…