This article describes one university's approach to transformative engagement: An engagement process based not on transfer of expertise from university to community (technology transfer), but rather on an interactive process in which all partners apply critical thinking skills to complex community problems. Iterative in nature, it is informed by a…

As part of a statewide campaign to increase both awareness of the problem of littering and illegal dumping, and participation in recycling activities, Humboldt County, California, began a recycling and antilittering education project in 1981. Pre- and postcampaign survey data suggest that the 9-month program, relying largely on television and…