In recent years, social media has provided higher education institutions with new means of communication with their target groups. In this study, research was conducted on top public universities from four countries in Central Europe, with a focus on their Public Relations activities on Facebook. The purpose of this research is to explore the use…

In the past, school and college administrators relied heavily on advice from colleagues, largely because they had an internal orientation toward their work. As the social, political, and economic influence of external forces became more apparent, they learned to value input from a range of stakeholders. Robert Taft, former governor of Ohio, is a…

This article argues that the current discourse surrounding parental involvement activity is severely limited. It begins with the premise that home-based knowledges, practices, and discourses are critically important and powerful and therefore ought to be privileged in school settings and educational research. However, authors argue that the…

This article offers a vision of how educators can better foster the various forms of knowledge and wealth that Chicano/Latino students bring to their public schools. By using LatCrit (i.e., Latino/a critical race theory) to conceptualize community cultural wealth, we hope to give educational leaders greater insights into culturally appropriate…

This article discusses the results of a CASE survey, compiled in April 2009, which was sent to almost 2,800 members who had previously indicated that community relations were part of their professional responsibilities or interests. The survey suggests that the role and practice of community relations in a public institution is somewhat different…

In 2004 the Finnish Universities Act was amended to include a third strand as an essential part of research and teaching. This paper focuses on relationship building to explore whether this approach would be helpful in developing university-community relationships and educational public relations. By means of a dialogic community relations model…

Interviews 18 public-relations professionals to provide grounding and refinement of the contingency theory of accommodation in public relations. Supports a continuum from pure accommodation to pure advocacy and a matrix of variables affecting the continuum. Concludes that the practitioners' view of their communication world offers validity to the…

Despite the increasing difficulties facing libraries today because of financial problems, there is a re-emphasis of professional goals and a rekindling of enthusiasm in the development of new library programs. (Author)

It is essential for a school public relations professional to be familiar with disability competency as it relates to counseling programs within the schools and community. This article is an introduction to disability competency in such settings. The initial discussion highlights a historical perspective of the treatment of persons with…

For junior colleges that cannot support a full-time public-relations director, the author suggests a program using the resources at hand. A flow chart must be made so that the faculty or administration member handling the program knows where to collect his information. (If possible, he should receive released time or extra pay.) Faculty members…

This article provides a community relations professional the rationale and background regarding the use of Universal Instructional Design in classrooms. It also provides community relations specialists with a communication plan for educating the public on Universal Instructional Design via a teaching and modeling approach. Results of a recent…

The use of volunteers in many types of services and programs may expand in the foreseeable future and libraries should keep certain principles in mind in using them. (AB)

Some successful programs of the Free Library of Philadelphia public relations staff are described. (PF)

Article considers three basic perspectives or approaches educators can utilize in their relationships with the community. (Author/RK)