This report discusses school enrollment levels and trends in the population aged 3 and older based on data collected in 2008 by the U.S. Census Bureau in the American Community Survey (ACS) and the Current Population Survey (CPS). This is the second report in a series of reports using both ACS and CPS data to discuss school enrollment. The two…

Explains market segmentation and defines undifferentiated, concentrated, and differentiated marketing strategies. Describes in detail the marketing planning process at the Metropolitan Community Colleges. Focuses on the development and implementation of an ongoing recruitment program designed for the market segment composed of business employees.…

A SURVEY TO DETERMINE WHAT THE COMMUNITY UNDERSTANDS OF THE LOCAL JUNIOR COLLEGE AND ITS FUNCTIONS WAS CONDUCTED BY PERSONAL INTERVIEWS WITH 367 RANDOMLY SELECTED HOUSEHOLDERS. OF THOSE INTERVIEWED, 52.6 PERCENT HAD NO OPINION ON THE COLLEGE, 37.9 PERCENT FELT THAT THE COLLEGE WAS PERFORMING WELL OR ADEQUATELY, AND 9.5 PERCENT FELT IT WAS NOT. IN…

ACCURATE ASSESSMENT OF COMMUNITY OPINION AND REACTION DEPENDS UPON ADEQUATE SAMPLING TECHNIQUES. VOTER REGISTRATION LISTS PROVIDE ONE SOURCE FROM WHICH TO DRAW SAMPLES. RESEARCHERS MUST CONSIDER THE COSTS OF LARGE SAMPLES IN RELATION TO TWO QUESTIONS--(1) THE CLOSENESS WITH WHICH THE TOTAL POPULATION IS TO BE MATCHED BY THE SAMPLE, AND (2) THE…

The purpose of this study is to determine what people know and think about Harrisburg Area Community College (Pennsylvania) and its programs. The findings are to be used to establish or modify priorities for continued institutional development. Eight community groups were surveyed: high school students, high school professional staff,…

This report presents the results of a community survey which attempted to determine the demand for another college in the Los Angeles Community College District. The function of this "community campus" or "external college" would be to serve members of the community who are not already served by the eight existing colleges. Questionnaires received…

Describes the experience of Chemetka Community College (Oregon) in conducting a comprehensive local needs assessment survey by telephone. (DC)

A study was conducted at Dundalk Community College (DCC) to identify and prioritize basic campus goals. The Community College Goals Inventory (CCGI), which focuses on 20 goal areas and the extent to which they are and ought to be carried out, was supplemented with items related to 20 local goal areas. The survey was distributed to all 28 college…

A marketing study was conducted in the Sauk Valley College (SVC) Illinois district. This public comprehensive community college conducted a survey to determine public perceptions of the scope and quality of its programs; extent of public involvement with SVC; prospective market for SVC; and primary information sources used by the public concerning…

THE HARRISBURG AREA COMMUNITY COLLEGE COOPERATED WITH TWO HOSPITALS IN A SURVEY OF THE AREA'S NEEDS FOR HEALTH TECHNICIANS. DATA, COLLECTED BY QUESTIONNAIRE SURVEYS OF DOCTORS AND DENTISTS AND BY INTERVIEWS WITH ADMINISTRATORS OF HOSPITALS, NURSING HOMES AND PROFESSIONAL ORGANIZATIONS, INDICATED THAT (1) A 60-PERCENT INCREASE IN HEALTH MNAPOWER…

Discusses the historical development of community impact studies and explains the purpose, planning, and methodology of these studies. Describes Eastfield College's community impact assessment process and the use of the findings. Lists the goals which had been met according to survey respondents and mentions the benefits gained from the study. (DD)

A community needs assessment study was conducted by Mississippi Gulf Coast Junior College (MGCJC) to obtain information for program planning and evaluation. Specifically, the study sought to identify educational needs not being met in the district; determine the general attitude of the community toward MGCJC; and measure the impact of the college…

ARTICULATION OF HIGH SCHOOL AND COMMUNITY COLLEGE OCCUPATIONAL PROGRAMS IN CLACKAMAS COUNTY WAS STUDIED FROM ASPECTS OF GUIDANCE, EXPLORATORY PREVOCATIONAL COURSES, AND VOCATIONAL COURSES. SOURCES OF DATA WERE INTERVIEWS WITH SCHOOL PERSONNEL AND EMPLOYERS, PLUS INFORMATION IN SEVERAL EARLIER STUDIES OF THE AREA'S EMPLOYMENT PATTERNS AND NEEDS.…

A random sample of 750 adults stratified on the basis of age, sex, and employment status was surveyed to determine attitudes toward the importance of a college education for high school graduates in the college district, college plans for their children, attitudes and knowledge about the college, and voting intentions on a future bond issue. On…

Reviews some of the efforts undertaken by Phillips County Community College (PCCC) as part of a major industrial and community development planning process in Phillips County, Arkansas. Describes a countywide housing survey, expansion of PCCC's occupational education facilities, and effects on the area's economy. (DMM)