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Budeva, Desislava; Kehaiova, Maria; Petkus, Ed – e-Journal of Business Education and Scholarship of Teaching, 2015
More than ever, college students vary in terms of nationality and cultural backgrounds, which raises the question: do these cultural differences translate into different learning styles? This study attempts to investigate how marketing students from different countries adopt certain learning styles using two samples of undergraduate students from…
Descriptors: Cross Cultural Studies, Marketing, Comparative Analysis, Cultural Background
Grossi, Roberta – ProQuest LLC, 2013
The way training is delivered in a corporate environment has a tremendous effect on its results. This study investigated the role of culture in the learning styles of adult French and American learners working in an international corporate setting. The assumption was that Americans prefer to learn from action-oriented methods and are more…
Descriptors: Cognitive Style, Preferences, Hypothesis Testing, Adult Learning