This study tested two cognitive models, learning styles and dual coding, which make contradictory predictions about how learners process and retain visual and auditory information. Learning styles-based instructional practices are common in educational environments despite a questionable research base, while the use of dual coding is less…

Purpose: The purpose of this study is to develop a model of motives and career choice based on learning styles in order to apply the model in teaching business. Although the relationship between learning and McClelland's (1961) three motives (achievement, affiliation, and power) as confirmed that motives are "learned," little research…

This paper examines and critiques several learning style inventories (LSI) in an effort to find the optimal research instrument for a proposed empirical study of both the quality of courseware and the impact of courseware characteristics on variations of learning effectiveness due to learner characteristics. Five LSIs are examined: (1) Dunn LSI;…