A review of current literature regarding the state of the art in the conduct of internal communication and public relations audits by public relations practitioners reveals that these two related measurement activities are of considerable importance to the practice of public relations. Public relations audits are concerned with exploratory…

Emerging videotex news services--systems for distributing textual information on television screens that permit direct competition with pulp newspapers--are presently rooted in a limited theory of newsreading. The first of two rival theories of newsreading applicable to electronic newspapers is "uses and gratifications" research--the…

A study was conducted to examine the model of public relations practiced and level of research utilization in service versus manufacturing organizations. The study was a secondary analysis of a survey of the International Association of Business Communicators conducted in August 1987. Questionnaires were mailed to 760 people from the 1987…