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Direct linkKim, Jonghun – Educational Philosophy and Theory, 2022
This study examines the Programme for International Student Assessment (PISA), one of the most influential tools of global education reform discourses in the 21st century. The study focuses on the governing role of statistical data in the discourse constructed by the international comparative assessment, referring to the global educational…
Descriptors: Statistical Data, Governance, Academic Achievement, Accountability
Download full textYaseen, Maha S.; Sayyed, Sa'ida W.; Ibrahim, Hanan M. – Eurasian Journal of Applied Linguistics, 2022
This paper aims at exploring the different modes of persuasion used in English and Arabic advertisements that mainly address women. The research adopted a qualitative research design with the content analysis approach to prepare a study based on the modes like rhetoric, discourse analysis and persuasion strategies. The study hypothesized that…
Descriptors: Advertising, Persuasive Discourse, Periodicals, Arabic
