Disagreements arise on the differences of semantic processing of different ambiguous words in the perspective of psycholinguistics. This paper compares the differences of the semantic processing of different types of ambiguous words of Chinese English learners by using a multiple semantic priming experiment with short. The results demonstrate the…

Chinese idioms are mostly four-character phrases and are called Quadra-syllabic Idiomatic Expressions (QIEs). It has long been reported that learning of Chinese QIEs poses a great challenge for both young L1 speakers and adult L2 learners as the condensed form is often associated with complicated figurative meanings. The present study explored the…

An affective priming task was used with two cohorts of college students, one deaf or hard of hearing (D/HH), the other hearing, in two experiments. The same set of affective-word targets, preceded by "[Chinese characters omitted]" in Experiment 1 but by affective-word primes of the same valence as the targets in Experiment 2, were…

This dissertation takes Chinese advertisements as the research subjects to see in what way a quantifiable large number of advertisements with its metaphorical nature and instrumental mission can reflect social cultural change, in specifics, ideology and identity change of China in the last thirty years by combining four methods of research:…

"Sea turtles" refer to scholars who have returned from abroad, and especially from the Western countries while "land turtles" refer to scholars who have been "stuck" in China where they have obtained an education and engaged in theoretical research or practical explorations. In this article, the author compares the…