Purpose: Personas are lifelike characters that are driven by potential or real users' personal goals and experiences when interacting with a product. Personas support user-centered design by focusing on real users' needs. However, the use of personas in educational research and design requires certain adjustments from its original use in…

Research examining child-care providers' beliefs and behaviour has produced contradictory evidence perhaps because analyses commonly examine providers as a homogenous group. Among providers in the Study of Early Child Care and Youth Development, we used cluster analysis to identify groups based on profiles of beliefs. We found evidence for five…