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Fowler, Gilbert Len, Jr.; Smith, Edward J. – 1980
The Flesch readability formula was used to analyze 192 100-word samples from selected matching issues of "Time" and "Newsweek." It was hypothesized that "immediate-reward" types of news, such as sports, social, and human interest events, would be significantly more readable (fewer syllables per 100 words and fewer…
Descriptors: Comparative Analysis, Content Analysis, Media Research, Periodicals
American Newspaper Publishers Association, Washington, DC. – 1985
A statistical summary of the newspaper industry for 1984 and previous years is presented in this brochure. Focusing primarily on the United States newspaper industry, the brochure also contains some information on Canadian newspapers. The brochure presents statistics in the following categories: (1) number of daily newspapers, (2) daily newspaper…
Descriptors: Advertising, Audience Analysis, Comparative Analysis, Costs
Download full textGaziano, Cecilie – 1982
Fifty-eight studies relating to the "knowledge gap" hypothesis (a theory that correlates public knowledge to educational level and mass media exposure) are examined in this report. In the opening sections, the theory is defined, and the early information diffusion studies and public opinion polls that led to its formulation in 1970 are…
Descriptors: Comparative Analysis, Correlation, Data Analysis, Educational Research
