Psycholinguistic research on metaphor has focused on verbal material. Yet, metaphors frequently occur in a multimodal format, blending words and pictures to convey meaning. Here we compared verbal and multimodal metaphors by using item pairs where stimulus one was always a word (e.g., "language" in the metaphorical conditions and…

Native speakers understand familiar idioms (e.g., "over the moon") and conventional metaphors (e.g., describing time as a doctor) quickly and easily. In two eye-tracking studies we considered how native speakers are able to make sense of fundamentally "unfamiliar" figurative expressions. In Experiment 1 compared with literal…

The rhetoric used by right-wing anti-immigration politicians is considered important to their political success. Such rhetoric commonly contains figurative frames with metaphor and/or hyperbole. In two experiments (n[subscript experiment1] = 411, n[subscript experiment2] = 407), we tested when and how such figurative frames add to the intense and…

Metaphor theory bears many implications for counseling processes, but metaphor in extended counseling talk is seldom evaluated. This article reports an exploratory skin conductance and discourse analysis of metaphorical versus literal communication styles in facilitating affective engagement over time. After background interaction with the…

An evaluation of conceptual metaphor theory (CMT) offered by Raymond W. Gibbs, Jr. in this issue suggests a number of important opportunities for future research that may be based on interesting research findings produced over the past 3 decades in response to CMT. This reply to Gibbs argues that the main question for discourse processing remains…