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Wager, Walter – Educational Communication and Technology: A Journal of Theory, Research, and Development, 1980
Three types of stimulus materials (text, film, and live demonstration) were used to teach graduate students cardiopulmonary resuscitation; and verbal learning and a motor skill task were measured to determine the effectiveness of the different media. No significant differences were found among the three modes of instruction. (Author/JEG)
Descriptors: Comparative Analysis, Demonstrations (Educational), Films, Intermode Differences
Sewell, Edward H., Jr.; Moore, Roy L. – Educational Communication and Technology: A Journal of Theory, Research, and Development, 1980
College students read, listened to, or viewed a presentation about the library. Some presentations included cartoons. Results suggest that the printed text without cartoons is just as effective as cartoons or audiovisual presentations. If enjoyment is a factor, cartoons or audiovisual presentations should be considered. (Author/JEG)
Descriptors: Cartoons, Comparative Analysis, Comprehension, Instructional Materials
Cowen, Paul S. – Educational Communication and Technology: A Journal of Theory, Research, and Development, 1984
Describes a study which compared film and written material with regard to effects produced by order in which conflicting information is presented. Results indicate film is more influential and better recalled than conflicting written information: conflicting paragraphs produce a primacy effect, whereas analogous film segments produce no order…
Descriptors: Comparative Analysis, Films, Higher Education, Hypothesis Testing