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What Affects People's Willingness to Participate in Qualitative Research? An Experimental Comparison of Five Incentives
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Kelly, Bridget; Margolis, Marjorie; McCormack, Lauren; LeBaron, Patricia A.; Chowdhury, Dhuly – Field Methods, 2017
The literature on factors that influence participation in qualitative research is lacking. We conducted an experiment with a nationally representative sample to test the impact of different incentive types and amounts on willingness to participate in a hypothetical qualitative interview. We randomized participants from an online panel to one of…
Descriptors: Participant Characteristics, Qualitative Research, Incentives, Comparative Analysis