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Direct linkSumida Garcia, Leandro; Costa Silva, Camila Mariane – Interactive Technology and Smart Education, 2017
Purpose: This research aims to compare the preference of social media sites and institutional communication channels of a higher education institution by confronting elements that form perceived usefulness and user satisfaction with the system. Social media technologies are a part of the routine of the modern society in many diverse ways,…
Descriptors: Social Media, Undergraduate Students, Foreign Countries, Comparative Analysis
