This study delved into the structuring of design briefs and investigated the impact of employing visual analogies compared to text analogies. We aimed to contribute to the growing body of research investigating the role of analogies in design problem-solving. To do this, we conducted a controlled experiment at a university with 135 undergraduate…

Creativity is a fundamental human accomplishment from scientific advances to composing music. The left dorsolateral prefrontal cortex (DLPFC) and inferior frontal gyrus (IFG) are important metacontrol hubs in flexibility and persistence brain states, respectively. Those hubs are related to divergent thinking, insight problem-solving, and…

The tendency to conform to prior examples can be viewed as a form of mental fixation that has negative consequences and limits the scope and quality of designs. Two experiments using the Smith, S. M., Ward, T. B., & Schumacher, J. S. [(1993) "Memory & Cognition," 21, 837-845] toy invention task were conducted to determine whether…

S.A. Mednick (1962) proposed a theory of creativity suggesting that highly creative individuals can produce more word associations to a stimulus than less creative individuals. Numerous studies have supported this theory using the Remote Associates Test (RAT) as the measure of creativity. Additionally, some studies have suggested that…

Functional fixedness is related to excessive focusing on a specific functional property of an object. We assumed that the naming of other objects which possess the same functional property to a lesser extent than a given object can reduce the excessive focusing on this functional property for this object. It can help to loosen functional fixedness…

Transcranial random noise stimulation (tRNS) increases performance in some perceptual tasks. However, little is known about its effect on creativity. Although dorsolateral prefrontal cortex (DLPFC) has been postulated as an important cortical area related to creativity, the relative role of left and right DLPFC is still unclear. We aimed to…

Creative generation is structured around existing knowledge and task examples, yet overreliance on specific examples may limit imagination (Ward, T. B., Finke, R. A., & Smith, S. M., 1995). The constraining influence of knowledge during creative generation may be offset by conceptual expansion, a process of thinking outside traditional…

The neural mechanism underlying creativity has been identified and confirmed by numerous studies. This current exploratory study compared the neural basis between social creativity and general creativity and explored the effect of creative personality on their neural basis by employing multiple regression analysis. The EEG activities of 34…

Empirical studies of creativity emphasize the importance of ambiguity advantage in idea generation and creative problem-solving. This study examined whether ambiguous figures could directly induce a mind-set that would transfer to the creative problem-solving. In Experiment 1, we examined whether presentation of ambiguous figures would influence…

The relationship between diversity and creativity can be seen as paradoxical. A diversity of perspectives should be advantageous for collaborative creativity, yet its benefits are often offset by adverse social processes. One suggestion for overcoming these negative effects is perspective taking. We compared four dyads with low scores on trait…

Fifty years ago, Mednick ["Psychological Review", 69 (1962) 220] proposed an elaborate model that aimed to explain how creative ideas are generated and why creative people are more likely to have creative ideas. The model assumes that creative people have flatter associative hierarchies and as a consequence can more fluently retrieve…