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Whiteley, T. R.; Faria, A. J. – Simulation and Games, 1989
Describes study that investigated the relationship between participation in a business simulation game and performance on a final exam in a principles of marketing course. Past research on business games is reviewed; the use of midterm exam performance level as a pretest variable is explained; and question classification is described. (44…
Descriptors: Analysis of Variance, Business Administration Education, Comparative Analysis, Educational Games
Peer reviewed Peer reviewed
Hemmasi, Masoud; And Others – Simulation and Games, 1989
Describes study that determined differences between Masters of Business Administration (MBA) students and Bachelors of Business Administration (BBA) students through the use of a computerized management simulation. Performance, behavioral, and attitudinal measures are described, hypotheses tested are outlined, variables are explained, and results…
Descriptors: Analysis of Variance, Bachelors Degrees, Business Administration Education, Comparative Analysis