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Peer reviewedBeck, Kenneth H.; Davis, Clive M. – Social Behavior and Personality, 1980
Smokers and nonsmokers were exposed to anti-smoking communications to compare the relationship of emotional arousal, attitudes, and subjective normative beliefs. Findings revealed that smoking-related intentions were more strongly associated with attitudes toward smoking than with subjective normative beliefs or emotional arousal. (RC)
Descriptors: Affective Behavior, Attitudes, Behavior Standards, Comparative Analysis
Peer reviewedSarup, Gian – Social Behavior and Personality, 1981
Contrasted three major theories on attitude change: cognitive dissonance, incentive, and social judgment. Results from student questionnaires provided little support for cognitive dissonance. Also provided credible, though overlapping, evidence for incentive and social judgment theories. Improvised role playing produced more change than did…
Descriptors: Attitude Change, Behavior Theories, Cognitive Processes, College Students
