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Oddo, John – Written Communication, 2013
As the scope of rhetorical inquiry broadens to cover intersemiotic and intertextual phenomena, scholars are increasingly in need of new, defensible analytic procedures. Several scholars have suggested that methods of discourse analysis could enhance rhetorical criticism. Here, I introduce a discourse-based method that is empirical, delicate, and…
Descriptors: Rhetoric, Discourse Analysis, Semiotics, Criticism