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Bay, Darlene; Felton, Sandra – American Journal of Business Education, 2012
This paper describes a pedagogical experiment that used feature films in a senior accounting class to stimulate development of student competencies and raise ethical issues. Rather than being content driven, this active learning technique focuses on skills development, while engaging the students' emotions in the learning process. Encompassing…
Descriptors: Accounting, Films, Teaching Methods, Skill Development
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Marshall, Leisa L.; Varnon, Anthony W. – Journal of Learning in Higher Education, 2012
The effects of clicker-use and active learning classroom activities on student performance in financial accounting principles were examined. A repeated measure design was used to compare performance on four exams between a clicker group and a non-clicker group, after controlling for GPA and age. A matched-pairs t-test was used to compare the…
Descriptors: Accounting, Audience Response Systems, Active Learning, Classroom Techniques
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Brecht, H. David; Ogilby, Suzanne M. – Journal of Information Technology Education, 2008
This study empirically tests the feasibility and effectiveness of video lectures as a form of video instruction that enables a comprehensive teaching strategy used throughout a traditional classroom course. It examines student use patterns and the videos' effects on student learning, using qualitative and nonparametric statistical analyses of…
Descriptors: Student Surveys, Comparative Analysis, Instructional Effectiveness, Cognitive Style