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Direct linkQuesenberry, Keith A.; Coolsen, Michael K.; Wilkerson, Kristen – Journalism and Mass Communication Educator, 2015
A survey of 61 master's degree advertising programs reveals significant trends in program titles, curriculum design, course delivery, and students served. The results provide insight for current and planned master's degree programs as research predicts a continued increase in demand for master's education over the next decade. Survey results are…
Descriptors: Trend Analysis, Public Relations, Advertising, Masters Programs
