This study addresses the gap in understanding graduate students' sustained engagement behavior (SEB) with generative artificial intelligence (GAI) by integrating the Technology Acceptance Model (TAM), Expectation Confirmation Theory (ECT), and Theory of Reasoned Action (TRA) into a comprehensive embedding model. It introduces the Technology…

Despite the plethora of m-learning acceptance studies, few have tackled the importance of examining the actual use of m-learning systems from the lenses of social influence, expectation-confirmation, and satisfaction. Additionally, most of the prior technology adoption literature tends to use the structural equation modeling (SEM) technique in…