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Direct linkBrown, Stephen L.; Richardson, Miles – Health Education & Behavior, 2012
Background. Distressing imagery may inhibit health communications by inducing audiences to reduce distress by avoiding attention to persuasive messages. Method. This study used eye-tracking methods to compare gaze time allocated to a persuasive textual message, accompanied by either distressing high-resolution color images or less distressing…
Descriptors: Persuasive Discourse, Audiences, Imagery, Eye Movements
