Using data from a 1980 study of Iowa caucus and state nominating convention attendees a study investigated the newspaper and television use of political activists and opinion leaders or elites. Demographic and psychological variables were used to explain differences in media use behavior between the two groups, as well as to determine how the…

Between 1959 and 1975, television replaced newspapers as the public's major source of news. To examine this trend in further detail, a national sample of 1,519 adults were asked to construct diaries of their activities during one day in the fall of 1975. These adults were also interviewed for their use of television news and newspapers. In a…

To examine the relationship between parent and child news media use within specific age groups and to evaluate the stability of this use over time, 501 parent child pairs were interviewed by telephone in the winter and again in the fall of 1980 on their political views, social values, and media use. Findings on exposure to five types of…