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| Multivariate Behavioral… | 1 |
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Peer reviewedGolden, Linda L.; And Others – Multivariate Behavioral Research, 1990
The general-information-theoretic approach was used to identify informational overlap and asymmetry between variables, using affective, cognitive, and behavioral measures. Using the chi-squared test, no significant differences were found in response rates, demographics, or patronage frequency of three stores between numerical (n=453) and graphic…
Descriptors: Affective Measures, Behavior Rating Scales, Chi Square, Cognitive Tests
