Teaching with cases, especially at universities where cases are not a regular part of the curriculum, poses challenges for both faculty and students. The results in this research present an effective and manageable method to introduce the case analysis process and to facilitate written case analysis for both students and faculty. Experiment 1…

This study extends the empirical findings of the use of continuous, lecture-embedded assessments to increase engagement and enhance learning. Outcome data (exam performance and attendance rates) from college students in three upper-division business course sections who took quizzes and wrote two-minute papers (test group) were compared to outcome…

In the 21st century, oral communication skills are increasingly important for business graduates who will start their careers. Therefore, the purpose of this research is to discover the best method to help business students enhance their oral communication skills during their college years. This research also helps professors to make their…

Past research has shown that, under certain conditions, student-centred and small-scale course programmes result in more academic success. The present study investigates these conditions in further detail. It is examined whether, in comparison to a course programme that is relatively more lecture-based, a student-centred course programme promotes…

The purpose of this study was to determine whether an active learning classroom environment is more effective in teaching university students certain concepts of business law than the traditional lecture environment. To generate data to answer this question, over a seven-semester period beginning in fall semester 2005, six classes of Legal…

Small and medium-sized businesses are generally considered to be a key driving force in national economies. In comparison with other countries, the percentage of nascent entrepreneurs in Germany is small. This has been attributed to a lack of entrepreneurial awareness, which can be created and developed in schools and higher education…

It is widely acknowledged that traditional teaching methods such as lectures, textbooks and case study techniques on their own are not adequate to improving the most in-demand employability skills for graduates. The aim of this article is to explore the potential impact that novel learning and teaching methods can have on improving the…

This study reexamined PowerPoint's potential to enhance traditional pedagogical practices in higher education. The study addressed (1) the conditions under which PowerPoint meets students' needs in typical lecture-based classrooms, (2) whether professors consider PowerPoint-based lectures more effective than lectures supported by material on…

Purpose: This paper aims to be a response to the "Call for Papers" on challenges for the practice of, and new modes of questioning and delivery in, business education. The authors seek to do this through an investigation of the disadvantages and benefits associated with the move towards using online technologies in an on-campus…

The five characteristics that influence new product rate of adoption are routinely covered in the Principles of Marketing course. Any particular marketing concept such as relative advantage, compatibility, complexity, divisibility, and communicability may not capture interest or engagement among students who take the course as a graduation…

This paper explores the relevance to industry's needs of operations management (OM) teaching in higher education, by researching the content of OM modules delivered by UK academics and comparing the results of this research with the views of business practitioners having had first-hand experience of OM teaching on MBA programmes. To determine…

More than 45,000 international students are now studying for bachelor programs in The Netherlands. The number of Asian students increased dramatically in the past decade. The current research aims at examining the differences between Western European and Asian students' perceptual learning styles, and exploring the relationships between students'…

Twenty-first century students are expected to utilise emerging technologies such as lecture podcasts as learning tools. This research explored the uptake of podcasts by undergraduate students enrolled in two very different cognitively challenging subjects in the second year of the nursing programme and in the first year of a business programme.…

This paper investigates whether there is a difference in student learning in a quantitative business course taught through video streaming with the option of going to a face-to-face lecture, compared to the same course taught only through face-to-face lecture. This topic has been the subject of research in recent years because of the importance of…

A recent U.S. Department of Education (2009) meta-analysis concluded that blended learning may be better than either online or traditional lecture-based instruction. However, other research has shown that, for technology-enhanced instruction, learning outcomes are, at best, equal to traditional lecture-based instruction. Blended learning, when…