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Jin, Leili; Gao, Yang; Liu, Tongtong; Creed, Peter A.; Hood, Michelle – British Journal of Guidance & Counselling, 2022
Existing research on the effectiveness of career courses often lacks evidence on the comparative effects of different pedagogical formats. This study compared the effects of a flipped classroom approach to a traditional lecture-based approach for delivering a career course among Chinese undergraduate students. A longitudinal quasi-experimental…
Descriptors: Foreign Countries, Undergraduate Students, Career Development, Flipped Classroom
Kim, Dae-Hee; Hettche, Matt; Spiller, Lisa – Marketing Education Review, 2019
To advance the pedagogical discussion on adopting third-party certifications in marketing courses, this article examines responses of undergraduate students with different learning styles to the online certification program incorporated into marketing classes. While the overall student opinions were positive especially as a valuable addition for…
Descriptors: Marketing, Cognitive Style, Certification, Undergraduate Students
Goh, Edmund – Higher Learning Research Communications, 2011
The objective of this article is to understand how the use of fieldtrips can enhance students' educational experience in Tourism and Hospitality education. A total of 23 students who participated in a fieldtrip as part of their hospitality and tourism degree programme were included in this research. A comparison study was conducted among Year 1…
Descriptors: Field Trips, Hospitality Occupations, Tourism, Educational Experience