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Van Dessel, Pieter; Eder, Andreas B.; Hughes, Sean – Journal of Experimental Psychology: Learning, Memory, and Cognition, 2018
Over the past decade an increasing number of studies across a range of domains have shown that the repeated performance of approach and avoidance (AA) actions in response to a stimulus leads to changes in the evaluation of that stimulus. The dominant (motivational-systems) account in this area claims that these effects are caused by a rewiring of…
Descriptors: Social Psychology, Motivation, Behavior, Training