To advance the pedagogical discussion on adopting third-party certifications in marketing courses, this article examines responses of undergraduate students with different learning styles to the online certification program incorporated into marketing classes. While the overall student opinions were positive especially as a valuable addition for…

The purpose of this study was to investigate the potential impact of misrouting under a 2-stage multistage test (MST) design, which includes 1 routing and 3 second-stage modules. Simulations were used to create a situation in which a large group of examinees took each of the 3 possible MST paths (high, middle, and low). We compared differences in…

Are potential relationships among students' learning styles and effectiveness in online education moderated by subject matter for undergraduate students at a private higher education institution? This causal relationship correlational study evaluated the effects of subject matter as a moderating variable between students learning styles and…

Twenty-five eleventh grade classes were taught two social studies concepts, sovereignty and comparative advantage, using written or oral methods. Methods differed in their use and sequence of examples to explicate definitions. Finds using examples increased concept attainment. Suggests sequence was important for the more complex, relational…