To advance the pedagogical discussion on adopting third-party certifications in marketing courses, this article examines responses of undergraduate students with different learning styles to the online certification program incorporated into marketing classes. While the overall student opinions were positive especially as a valuable addition for…

The purpose of this study was to investigate the potential impact of misrouting under a 2-stage multistage test (MST) design, which includes 1 routing and 3 second-stage modules. Simulations were used to create a situation in which a large group of examinees took each of the 3 possible MST paths (high, middle, and low). We compared differences in…

The 7th International Conference on Education Data Mining held on July 4th-7th, 2014, at the Institute of Education, London, UK is the leading international forum for high-quality research that mines large data sets in order to answer educational research questions that shed light on the learning process. These data sets may come from the traces…