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Iqbal, Zafar – Marketing Education Review, 2023
Undergraduate marketing degrees have been shown to have the same impact on post-graduation income for marketing jobs as non-marketing undergraduate degrees for similar marketing jobs. Moreover, having a marketing degree has been shown to not impact long-term career satisfaction. However, previous research has not accounted for the possible…
Descriptors: Marketing, Curriculum Design, Teaching Methods, Comparative Analysis
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Barefoot, Helen; Oliver, Martin; Mellar, Harvey – Quality in Higher Education, 2016
This paper explores the ways in which information about course pedagogy has been represented to potential students through national descriptors and specifications such as the United Kingdom's Key Information Set. It examines the extent to which such descriptors provide helpful information about pedagogy, for example innovative uses of technology.…
Descriptors: Foreign Countries, Teaching Methods, Higher Education, Honors Curriculum
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Orleans, Myron, Ed. – IGI Global, 2014
Online education continues to permeate mainstream teaching techniques in higher education settings. Teaching upper-level classes in an online setting is having a major impact on education as a whole and is fundamentally altering global learning. "Cases on Critical and Qualitative Perspectives in Online Higher Education" offers a…
Descriptors: Higher Education, Electronic Learning, Case Studies, Instruction
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Albers, Cheryl – Teaching Sociology, 2009
Unintended outcomes can derail the best of intentions in the classroom. Designing a new course for Honors students provided an opportunity to change my traditional teaching style. I envisioned a classroom where students enthusiastically became more self-directed learners. I was perplexed with mixed reactions from students; while some joined me and…
Descriptors: Higher Education, College Faculty, Teaching Styles, Curriculum Design