Marketing educators have long been interested in the value of the education they provide, and the importance of educational value has accelerated in an age of increasing educational options, rising college tuition and residential costs, and rapidly changing market needs. The present study surveys marketing managers and utilizes Thurstone pairwise…

Data Mining (DM) is one of the most offered courses in data analytics education. However, the design and delivery of DM courses present a number of challenges and issues that stem from the DM's interdisciplinary nature and the industry expectations to generate a broader range of skills from the analytics programs. In this research, we identified…

A survey of 61 master's degree advertising programs reveals significant trends in program titles, curriculum design, course delivery, and students served. The results provide insight for current and planned master's degree programs as research predicts a continued increase in demand for master's education over the next decade. Survey results are…

Looks at the higher education options available in the United Kingdom for teachers of English as Second Language, focusing on the development and design of master's degree programs in a number of British universities. Attention is given to traditionally taught courses, areas of specialization, and distance learning. (MSE)