This paper aims at exploring the different modes of persuasion used in English and Arabic advertisements that mainly address women. The research adopted a qualitative research design with the content analysis approach to prepare a study based on the modes like rhetoric, discourse analysis and persuasion strategies. The study hypothesized that…

This paper investigates the differentiated educational ideologies projected during the Japanese colonial era by comparing the Japanese language textbooks used by Korean and Japanese primary students at that time. By comparing the texts and images in "Kokugotokuhon" (Japanese language textbooks for Korean students) and…

This article argues that composition studies' professional artifacts and pedagogical materials can perpetuate tacit ideologies about academic language that are in conflict with our field's larger goals toward social justice and inclusion in FYC. In order to exemplify a systematic analysis of our artifacts and materials for their tacit language…

Existing research on marketing within PSE tends to focus on homogeneous groups of high-status organisations. This study ameliorates this gap in the literature, conducting a comparative analysis of promotional materials produced by public universities and community colleges in Ontario, Canada. We find that these two groups draw on unique strategies…

The Global Perspective Inventory (GPI) is a survey instrument, designed in the United States that many global educators use to examine individuals' global perspective development. Using a socio-cultural theoretical lens the researchers examine possible cultural incongruences that emerged when using this instrument with Jamaican teachers.…

Given the importance of disciplinary specificity in terms of the potential differences in the functionality of nominalizations in scientific textbooks and the dearth of studies of this type, the current study explores the extent to which nominalization is realized across two disciplines. To this aim, eight academic textbooks from Physics and…

As the boom in the older adult population continues to grow, so too grows the number of persons suffering from cognitive diseases, such as dementia of the Alzheimer's type (DAT). Older Latinos diagnosed with the disease make up 4 percent (200,000) of the current population; however, little research on bilinguals with DAT has been carried out…

The aim of this paper was to analyse how teachers and government may differ in their views regarding the qualities required to be an effective middle manager with responsibility for Physical Education (PE). Lines of inquiry were based upon the practices associated with a performative work culture and how this has affected teacher language. There…

As an overt expression of internal mental processes, discourses have become one main data source for the research of interactive learning. To deeply explore behavioral regularities among interactions, this article firstly adopts the content analysis method to summarize students' engagement patterns within a course forum in a small private online…

This study reports on the analysis of a widely used "General English" textbook to explore the relationship between lexical bundles included in the text and lexical bundles identified in relevant corpora to determine the appropriateness of the text's vocabulary in relation to its stated objective. Appropriateness is examined through the…

The study compares mothers' conversation with their 4-year-old children about two past events in two autonomy-oriented (35 German and 42 Swedish families), one relatedness-oriented (22 Cameroonian Nso families) and one autonomy-relatedness oriented (38 Estonian families) contexts. German mothers were rather similar to Swedish mothers in talking a…

The study of teaching translation has always been influenced by the theory of foreign language teaching, regardless of the theoretical or practical approaches the researchers used. In the classroom, students are frequently bored with translating grammar because they are seldom taught how grammar works. In view of this teaching gap, this study…

This study investigated the moves and communicative purposes used in 522 email messages that were exchanged in a Malaysian private educational institute. Using Swales's (1990) move approach, this study revealed that email writers used fourteen moves that are mainly six framing and eight content moves. Content moves included four main, one…

The focus of this study was to answer the following overarching question: How does a Twitter discussion format compare to a Facebook discussion format in terms of promoting collaborative argumentative discourse? Data analysis focused on the difference in amount of arguments, counter-arguments, reasons, and elaborations generated by participants…

This study is an endeavor to find how English native and nonnative EFL/ESL (English as foreign language/English as second language) writers use adversative conjunctions to connect ideas together so that texts have both coherence and cohesion. Regarding the problems nonnative writers of EFL face when composing a piece of writing, we attempted a…