Today's complex issues require technical expertise as well as the application of innovative social science techniques within Extension contexts. Researchers have suggested that a social science approach will play a critical role in water conservation, and people who use home landscape irrigation comprise a critical target audience for agriculture…

A methodology developed as an alternative to conventional institutional classification structures, intended to reduce the limitations of those models, is described. Ways in which the methodology can be used for planning, administrative, and research purposes are discussed, as are the dangers in using "peer groups" for institutional…