Black and white television is adequate for educational purposes. Color has an advantage over black and white in that it creates more emotional involvement, but only when the material to be taught is highly visual in both content and presentation. (LS)

The purpose of this study was to determine whether the variables found to influence learning in laboratory settings were able to produce effective student achievement when utilized in Venezuelan distance education. Three versions of the same instructional content were employed, and 42 volunteer college students were randomly assigned to three…

Compares lecture, video, and computer-assisted instruction (CAI) to identify which method produces more immediate and long-term recall of the information presented in an introductory college mass communications course. Findings showed that CAI and lecture formats seemed to provide better opportunity for immediate recall, although no single method…

This study was conducted to determine the effects of instruction on using a formal media selection procedure on the media selection choices made by novice instructional designers. Twenty-nine male and female graduate students enrolled in a media design course at Arizona State University participated in the study. Media design problems were used…

Fourteen elementary teachers evaluated the quality and usefulness of 146 tapes produced by the Clinton Pilot Cassette Center, Minneapolis, Minn. Teachers' opinions, rather than tests on students, were the basis of the ratings. Judging from the ratings, most of the cassettes appear suitable for use with educationally disadvantaged youth and were in…

Addresses the implicit assumption that instructional media represent meaningful experimental variables independent of instructional content or strategy. Results of computer-based instruction (CBI) studies (both well-designed and flawed) and meta-analyses are reviewed to support the authors' position that this assumption is invalid, and new…

Describes a study that compared two sections of the same course: one online and asynchronous, the other face-to-face. Examined gender, age, learning preferences and styles, media familiarity, effectiveness of tasks, course effectiveness, test grades, and final grades; and concluded that equivalent learning activities can be equally effective for…

A study conducted to determine whether color makes a significant difference in learning from 16mm sound motion pictures by subjects accustomed to the widespread use of color in contemporary media found no significant differences for the groups of first graders, sixth graders, ninth and tenth graders, and college students tested. (RAO)

The purpose of this study was to determine if increasing levels of complexity in visual production techniques would increase the viewer's learning comprehension and the degree of likeness expressed for a college level instructional television program. A total of 119 mass communications students at the University of Alabama participated in the…

This study examined the factors that contribute to learners' perceptions of the ease or difficulty of learning a specific task using a specific medium were studied, specifically whether the preconceptions of preservice teachers vary by learning domain (verbal, intellectual, affective, and psychomotor) or medium of presentation (interactive video,…

Differences in traditional student performance measures were examined following a computer assisted instruction (CAI) or a hypertext approach for mastering concepts related to intellectual property (i.e., copyright and patent) law. Seventy-six undergraduate business majors at a midwestern state university received CAI or hypertext instruction.…

This paper details the origins of the media comparison study methodology, its current use as an evaluation instrument in distance education, and recommendations for more stringent discrimination between research and evaluation in the field of distance learning. The following topics are discussed: (1) the history of research in instructional…

Discusses the instructional effectiveness of various educational media, including illustrations; visual-based instructional media, including films, filmstrips, and television; programed learning; computer-assisted learning; audio-tutorial instruction; methods of group organization; and mastery learning methods. Research methodologies are also…

Proposes a framework to help course developers design criteria for optimal media deployment. The merits of radio, television, audio, video, and print are briefly compared with computer-based media and analyzed in light of six types of media characteristics: symbol system, access, controllability, student reactivity, interactivity, and adaptivity.…