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Peer reviewedSundar, S. Shyam; Narayan, Sunetra; Obregon, Rafael; Uppal, Charu – Journalism and Mass Communication Quarterly, 1998
Investigates whether memory for an advertisement is related to the medium in which the ad was viewed. Exposes undergraduate students to either a print newspaper front page or an online version of the same content. Finds that print subjects remembered significantly more ad material than online subjects. (RS)
Descriptors: Advertising, Comparative Analysis, Electronic Text, Higher Education
Peer reviewedMarcoux, Yves; Sevigny, Martin – Journal of the American Society for Information Science, 1997
Defines Standard Generalized Markup Language (SGML), a format for electronic documents that provides documentary information for efficient accessibility, dissemination, and preservation. Compares SGML to Open Document Architecture (ODA) based on standards by the International Organization for Standardization (ISO), and describes the principles and…
Descriptors: Access to Information, Comparative Analysis, Electronic Text, Information Dissemination
Peer reviewedKatayama, Andrew D.; Crooks, Steven M. – Learning Assistance Review, 2001
Describes two experiments conducted to investigate the effects of notetaking format on achievement. Students constructed and studied different types of notes: partial (framework and partial notes), skeletal (framework with no notes), and control (no framework and no notes). Found that, based on an application test, students who completed and…
Descriptors: Community Colleges, Comparative Analysis, Computer Uses in Education, Electronic Text
Peer reviewedShapiro, Amy M. – Human-Computer Interaction, 1998
This study of 72 undergraduates examined whether theories of learning from text may be extended to hypertext and the effectiveness of hypertext on learning. Participants worked with either a highly structured, unstructured, or linear hypertext system. Results indicated that less structured systems promoted more active processing and a deeper level…
Descriptors: Active Learning, Comparative Analysis, Computer Assisted Instruction, Concept Mapping
