Descriptor
| Comparative Analysis | 1 |
| Educational Quality | 1 |
| Evaluation Methods | 1 |
| Feedback (Response) | 1 |
| Marketing | 1 |
| Projective Measures | 1 |
| Qualitative Research | 1 |
| Student Attitudes | 1 |
Source
| Quality Assurance in… | 1 |
Author
| Boddy, Clive Roland | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Descriptive | 1 |
Education Level
| Higher Education | 1 |
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Peer reviewed
Direct linkBoddy, Clive Roland – Quality Assurance in Education: An International Perspective, 2004
This paper describes how a simple qualitative market research technique using a projective device called a bubble drawing can be used as a useful feedback device to gain an understanding of students' views of the teaching effectiveness of a market research lecture. Comparisons are made with feedback gained from teaching observations and insights…
Descriptors: Feedback (Response), Projective Measures, Marketing, Qualitative Research
