This study aimed to examine how different forms (still pictures vs. animations) of seductive illustrations impact text-and-graphic learning processes, perceptions, and outcomes. An eye-tracking experiment of three groups (static, dynamic, and control) was conducted with 60 college and graduate students while learning with PowerPoint slides about…

The effectiveness of animations containing two novel forms of animation cueing that target relations between event units rather than individual entities was compared with that of animations containing conventional entity-based cueing or no cues. These relational event unit cues ("progressive path" and "local coordinated" cues) were specifically…

The current study investigated the role of cultural norms on the development of face-scanning. British and Japanese adults' eye movements were recorded while they observed avatar faces moving their mouth, and then their eyes toward or away from the participants. British participants fixated more on the mouth, which contrasts with Japanese…

To examine the visual attention, emotional responses, learning, perceptions and attitudes of learners interacting with an animated pedagogical agent, this study compared a multimedia learning environment with an emotionally-expressive animated pedagogical agent, with a non-expressive animated pedagogical agent, and without an agent. Visual…

Two experiments used eye tracking to investigate a novel cueing approach for directing learner attention to low salience, high relevance aspects of a complex animation. In the first experiment, comprehension of a piano mechanism animation containing spreading-colour cues was compared with comprehension obtained with arrow cues or no cues. Eye…

This study examined the impact of e-book text-tracking design on 4th graders' (10-year-old children's) learning of Chinese characters. The e-books used in this study were created with Adobe Flash CS 5.5 and Action Script 3.0. This study was guided by two main questions: (1) Is there any difference in learning achievement (Chinese character…

Microsoft PowerPoint™ has become the generic name used when describing slideware applications. This study analyzed the gender differences of participant attitudes and perceptions of various components of PowerPoint™ presentations. Preservice science teachers (none licensed, mostly undergraduates) viewing PowerPoint™ presentations of science…