Given increasingly crowded education marketplaces, an emerging perspective views education as a marketable product and seeks to explain what drives loyalty of alumni. Satisfaction has been used as an indicator of education quality and resides in a complex relationship of factors pertaining to students and institutions. The nonprofit graduate…

This study compares correlates of two outcomes: satisfaction with a bachelor of business administration degree, and business school reputation influencing students' perceived market value to potential employers. A sample of 261 graduating business school seniors completed a fall 2014 survey measuring these outcomes and a number of correlates.…

While various research studies have focused on antecedents and consequences of student satisfaction, few studies have done so in the Gulf region. The objective of the present study was therefore to design and empirically examine a model of student satisfaction in a private university in the Gulf region that operates in a high-technology-enabled…

Reasons school psychology students choose to pursue a specialist or a doctoral degree were examined. A survey was mailed to 350 school psychology students whose names were provided by the National Association of School Psychologists. Survey items were subjected to a principal components analysis and scores from the resulting 10 scales were…

This article explores the factors influencing student choice at six contrasting universities in Scotland to establish if there is value in developing a model for predicting institutional choice for Scottish undergraduate entry. It is based on a survey of 651 students in two undergraduate disciplines, accountancy and engineering, across the six…