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Carvajal, Carlos Máñez; Piqueras, Rocío Fernández; Mérida, Jose F. Cervera – International Education Studies, 2018
The aim of this study is to assess the web accessibility concerning the websites of Chilean universities which are listed in The World University Rankings. Web accessibility is a fundamental factor in achieving a true educational inclusion. It is especially important in the light of the current trend of expanding not only the online content, but…
Descriptors: Web Sites, Reputation, Universities, Inclusion
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Pringle, James; Fritz, Samantha – Journal of Marketing for Higher Education, 2019
Recent economic pressures have demanded higher education institutions respond with strong, authentic brand promises. This mixed method multi-case study explored the authenticity of common brand promises at three Universities in Canada through Twitter and Facebook postings from February to April 2016 using a cloud-based text and network analytic…
Descriptors: Social Media, Marketing, Universities, Foreign Countries
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Mampaey, Jelle; Zanoni, Patrizia – British Educational Research Journal, 2014
In this paper, we examine how ethnically diverse, inclusive schools manage their legitimacy in an educational quasi-market. These schools are often threatened with a loss of legitimacy as ethnic majority parents perceive an ethnically diverse student population and radical pedagogical practices as signs of lower quality education. However,…
Descriptors: Foreign Countries, Secondary Schools, Inclusion, Student Diversity